Baseline
What was live, what was measurable and which constraint mattered before Moonera began.
Moonera will publish client stories only when the scope, baseline, timeframe and outcome can be represented accurately. No invented logos. No context-free percentage claims.
A professional case study should make the starting condition and measurement method as visible as the outcome.
What was live, what was measurable and which constraint mattered before Moonera began.
The exact website, security, search, analytics or conversion changes made.
The timeframe, source and limitations behind every published outcome.
Some work—especially security findings, internal analytics and client systems—should remain private. Moonera will publish only approved, appropriately anonymised evidence.
The audit establishes the current state so progress can be evaluated honestly after implementation.