Define a meaningful conversion
A page view is attention. A conversion is an action that advances a business conversation: a qualified form, call, WhatsApp enquiry, booking or purchase.
Preserve context
Campaign source, landing page, service interest and device context help explain why a lead happened. Use consistent campaign tags and test every important action.
Connect quality
Website analytics usually knows that an enquiry started, not whether it became revenue. A lightweight CRM field or monthly qualification process closes that gap.
The useful question is not “How much traffic?” It is “Which journeys create qualified conversations?”